After graduating from high school and spending a year at a commercial college, René Czaker began an apprenticeship as an industrial management assistant at a Coca-Cola concession company in Germany.
That’s when I caught fire and took off, because I quickly realized that practical was my thing.
René completed his apprenticeship with honors and then embarked on a flawless Coca-Cola career.
His boss at the time recognized his talent and commitment and encouraged him to the best of her ability. But she also challenged him, for example by sending him to represent her at meetings. He learned the hard way what it takes to prevail: leadership, communication and credibility.
In the latter case, his apprenticeship was of particular benefit to him, especially the many hours he had spent in the warehouse or in sales because that fetched him the appreciation of his colleagues.
He quickly joined the Coca-Cola’s global talent program; spent a lot of time in Atlanta where he continued his education at the same time among other things to become a certified industrial business administrator. At the age of 25, he already became a manager at a German subsidiary of Coca-Cola. He had 100 employees to manage. From 1997 to 2005, he was the overall sales manager there and at 29 he was already a procurator.
That was a really great time and I already felt like an entrepreneur.
This was also René’s motivation for the most important change in his career so far. In 2018, he founded his own company Salesday Consulting. The focus of his company is what he had driven to perfection over the past 20 years: leadership and sales.
With two partners, he founded another company Train in Time, which offers online short training courses that get users ahead in job-relevant topics. The fact that unlike many of his peers, he did not graduate from high school or university played no role in his entire professional career.
I’ve never been asked what I studied, and it never played a role in salary negotiations. My apprenticeship has always been enough because practical successes have ennobled it.